Thursday, August 5, 2010

Huskies-SNY ...mainlining into NYC

Cross posted at http://jiblogs.com/jsilvers_uconn_football_blog/?p=1623


I don't think we can underestimate the partnership that UConn and SNY just announced. SNY is now essentially the home of the UConn Huskies.
That's Sports New York, with a reach of 8.8 million people in the Tri-State area.  This is a LOCAL package, meaning local non-network games. UConn's local package will have a reach of 12 million people through SNY nationally. Jeff Hathaway said this was one of the most significant days in UConn history.
"In our home game market, our local games will go to 9 million homes in a 3 state area. Throw in satellite and telcom (ATT U-Verse), it will go to 12 million nationally. That's a great local TV package. "
For football, the benefits are incredible. Huskies have unfiltered access into New York and New Jersey. Randy Edsall found out last Friday and couldn't contain himself.
"It covers our primary area we want to recruit," Edsall said. "We're on a 5 hour drive off your campus. The exposure we will get in that area with 4 million more homes and then nationally, you open up a bigger avenue. That wil make a huge huge difference. We can tell kids to go to SNY and watch this. We never had capability to do that."
Edsall loved the fact that UConn games on SNY will be replayed during the week. Some of them condensed. The Tuesday pressers will be televised.

For hoops, it makes virtually every UConn game that is on ESPN Regional (which are most) accessible to fans and recruits in New York, New Jersey and Eastern Pa. That's an incredible reach for the Huskies. The non-ESPN games are going to be televised to an incredibly broad area.

For football it's even more. While there are games that can't be televised (such as what happened at baylor last year), UConn football will be featured and highlighted from Connecticut, into New York, and New Jersey as well as Eastern Pa. That folks, is UConn's recruiting base right there. It's not going to take an ESPN national game to get regional exposure.

What Jeff Hathaway has done is break the Huskies out of Connecticut. This isn't access into the New York market for UConn -- it's a mainlining into NYC.

I know there are some Cox people out there. There is a lot of Cox subscribers in JI land, but I cant' see Cox holding out here. UConn is a religion on the hoops side in Vernon/Manchester. It will get on. All other Comcast outlets in CT will now have SNY including Vernon. Don't worry about Charter in Storrs. It will get on to. That's just one system, and SNY are on other Charter systems.
The exposure and reach of this is incredible.

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